Fuji Cooperation, a huge company involved in many sectors, made a change in name policy when marketing the very last models in the Fujica line. Gone was the Fujica name, only Fuji was left on the prism. One would believe that this was a strategy for
a new start into a tough future. And it might have been the purpose as they went fully into the multi program world. But unfortunately 1985 also turned out to be the year of Minoltas sensational AF 7000 auto focus breakthrough. Realizing this, Fuji/Fujica
gave up the 35 mm penta prism slr battle in 1987.
But they did come back. Fuji Corporation renamed their photo division again and launched a series of digital SLRs from 2000 under the name Fujifilm.